{"id":120,"date":"2026-01-29T15:48:37","date_gmt":"2026-01-29T14:48:37","guid":{"rendered":"https:\/\/annabellechaume.fr\/?p=120"},"modified":"2026-02-01T15:38:20","modified_gmt":"2026-02-01T14:38:20","slug":"creation-de-contenus-activation-linkedin","status":"publish","type":"post","link":"https:\/\/annabellechaume.fr\/index.php\/2026\/01\/29\/creation-de-contenus-activation-linkedin\/","title":{"rendered":"Cr\u00e9ation de contenus &#038; activation LinkedIn"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>B2B \u2014 Annabelle Chaume<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Positionnement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je con\u00e7ois des contenus de marque pens\u00e9s pour <strong>cr\u00e9er de l\u2019engagement, renforcer la cr\u00e9dibilit\u00e9 et soutenir les objectifs business<\/strong>.<br>Mon approche combine storytelling, coh\u00e9rence visuelle et activation sur les r\u00e9seaux sociaux, avec une attention particuli\u00e8re port\u00e9e \u00e0 l\u2019exp\u00e9rience per\u00e7ue par l\u2019audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les projets ci-dessous illustrent ma capacit\u00e9 \u00e0 transformer des temps forts (\u00e9v\u00e9nements, webinars, prises de parole) en <strong>actifs de communication durables<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">S\u00e9lection de projets<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Retour participant \u2014 Vid\u00e9o LinkedIn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Brand content &amp; \u00e9v\u00e9nementiel<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contexte<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre d\u2019un \u00e9v\u00e9nement annuel r\u00e9unissant plus de <strong>250 clients et prospects<\/strong>, l\u2019objectif \u00e9tait de prolonger l\u2019exp\u00e9rience v\u00e9cue sur place en la transformant en contenu digital cr\u00e9dible et engageant pour les r\u00e9seaux sociaux.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Intention cr\u00e9ative<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mettre en avant une <strong>parole authentique de participant<\/strong> afin de renforcer la cr\u00e9dibilit\u00e9 de marque, valoriser l\u2019exp\u00e9rience client et cr\u00e9er un effet de projection pour les futurs participants.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-29-janv.-2026-15_52_25-683x1024.jpg\" alt=\"\" class=\"wp-image-122\" style=\"width:327px;height:auto\" srcset=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-29-janv.-2026-15_52_25-683x1024.jpg 683w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-29-janv.-2026-15_52_25-200x300.jpg 200w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-29-janv.-2026-15_52_25-768x1152.jpg 768w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-29-janv.-2026-15_52_25.jpg 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Dispositif &amp; r\u00e9alisation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Captation vid\u00e9o sur le terrain<\/li>\n\n\n\n<li>S\u00e9lection et montage des s\u00e9quences cl\u00e9s<\/li>\n\n\n\n<li>Habillage visuel respectant la charte graphique<\/li>\n\n\n\n<li>R\u00e9daction du post LinkedIn orient\u00e9 engagement et preuve sociale<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Impact<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Valorisation de l\u2019\u00e9v\u00e9nement au-del\u00e0 du jour J<\/li>\n\n\n\n<li>Renforcement de la cr\u00e9dibilit\u00e9 de la marque via un t\u00e9moignage client r\u00e9el<\/li>\n\n\n\n<li>Cr\u00e9ation d\u2019un contenu r\u00e9utilisable pour la communication commerciale et marketing<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Carrousel \u00e9v\u00e9nement \u2014 LinkedIn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Storytelling visuel &amp; conversion<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"1024\" src=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-1-fevr.-2026-13_13_09-749x1024.jpg\" alt=\"\" class=\"wp-image-125\" style=\"aspect-ratio:0.7314634030191914;width:336px;height:auto\" srcset=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-1-fevr.-2026-13_13_09-749x1024.jpg 749w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-1-fevr.-2026-13_13_09-220x300.jpg 220w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-1-fevr.-2026-13_13_09-768x1049.jpg 768w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-1-fevr.-2026-13_13_09.jpg 800w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Contexte<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un objectif de promotion d\u2019\u00e9v\u00e9nement, il \u00e9tait n\u00e9cessaire de capter l\u2019attention sur LinkedIn tout en structurant l\u2019information pour guider l\u2019audience vers l\u2019inscription.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Intention cr\u00e9ative<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9er un <strong>parcours visuel en plusieurs \u00e9crans<\/strong>, combinant storytelling, hi\u00e9rarchisation de l\u2019information et appel \u00e0 l\u2019action, afin de maximiser l\u2019engagement et la m\u00e9morisation du message.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Dispositif &amp; r\u00e9alisation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conception de la trame narrative du carrousel<\/li>\n\n\n\n<li>Cr\u00e9ation des visuels en coh\u00e9rence avec la charte de marque<\/li>\n\n\n\n<li>R\u00e9daction des messages cl\u00e9s et des appels \u00e0 l\u2019action<\/li>\n\n\n\n<li>Publication et suivi de la performance<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Impact<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Augmentation de l\u2019engagement sur la publication<\/li>\n\n\n\n<li>Meilleure compr\u00e9hension de la proposition de valeur de l\u2019\u00e9v\u00e9nement<\/li>\n\n\n\n<li>Contribution \u00e0 la g\u00e9n\u00e9ration d\u2019inscriptions<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Visuel webinar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Identit\u00e9 visuelle &amp; communication digitale<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Webinar-IBM-1024x575.png\" alt=\"\" class=\"wp-image-123\" style=\"aspect-ratio:1.780938393754348;width:541px;height:auto\" srcset=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Webinar-IBM-1024x575.png 1024w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Webinar-IBM-300x169.png 300w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Webinar-IBM-768x431.png 768w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Webinar-IBM-1536x863.png 1536w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Webinar-IBM-1170x657.png 1170w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Webinar-IBM.png 1780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Contexte<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un webinar n\u00e9cessitait un visuel clair et identifiable, d\u00e9clin\u00e9 sur les r\u00e9seaux sociaux et les campagnes d\u2019emailing, tout en respectant la charte graphique existante.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Intention cr\u00e9ative<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9er un visuel \u00e0 la fois <strong>professionnel, lisible et attractif<\/strong>, capable de fonctionner sur plusieurs formats et canaux de diffusion.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Dispositif &amp; r\u00e9alisation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9ation du visuel principal<\/li>\n\n\n\n<li>D\u00e9clinaisons multi-formats (r\u00e9seaux sociaux, emailing, supports internes)<\/li>\n\n\n\n<li>Ajustement des \u00e9l\u00e9ments graphiques pour assurer la lisibilit\u00e9 sur mobile et desktop<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Impact<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Am\u00e9lioration de la coh\u00e9rence visuelle de la communication<\/li>\n\n\n\n<li>Renforcement de l\u2019identification de la marque autour des prises de parole digitales<\/li>\n\n\n\n<li>Support direct \u00e0 la g\u00e9n\u00e9ration d\u2019inscriptions au webinar<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Podcast mensuel \u2014 Captation &amp; montage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Contenu \u00e9ditorial &amp; formats audio\/vid\u00e9o<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contexte<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans une logique de prise de parole r\u00e9guli\u00e8re, un podcast mensuel a \u00e9t\u00e9 mis en place pour diffuser expertise, retours d\u2019exp\u00e9rience et actualit\u00e9s m\u00e9tier aupr\u00e8s de la communaut\u00e9.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Intention \u00e9ditoriale<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9er un <strong>format r\u00e9current, identifiable et engageant<\/strong>, facilement d\u00e9clinable sur diff\u00e9rents canaux de communication.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Dispositif &amp; r\u00e9alisation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Captation audio et vid\u00e9o sur le terrain<\/li>\n\n\n\n<li>Montage et habillage sonore \/ visuel<\/li>\n\n\n\n<li>Adaptation des formats pour les r\u00e9seaux sociaux et plateformes internes et externes<\/li>\n\n\n\n<li>Coordination de la publication et de la diffusion<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Impact<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Renforcement de la visibilit\u00e9 de l\u2019expertise de la marque<\/li>\n\n\n\n<li>Cr\u00e9ation d\u2019un rendez-vous \u00e9ditorial r\u00e9current<\/li>\n\n\n\n<li>Valorisation des intervenants et des sujets strat\u00e9giques<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Ce que ces projets d\u00e9montrent<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ma\u00eetrise du <strong>storytelling appliqu\u00e9 au B2B<\/strong><\/li>\n\n\n\n<li>Capacit\u00e9 \u00e0 transformer des \u00e9v\u00e9nements et prises de parole en <strong>actifs de communication durables<\/strong><\/li>\n\n\n\n<li>Sens de la coh\u00e9rence visuelle et \u00e9ditoriale<\/li>\n\n\n\n<li>Activation des contenus au service de l\u2019engagement et des objectifs business<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>B2B \u2014 Annabelle Chaume Positionnement Je con\u00e7ois des contenus de marque pens\u00e9s pour cr\u00e9er de l\u2019engagement, renforcer la cr\u00e9dibilit\u00e9 et soutenir les objectifs business.Mon approche combine storytelling, coh\u00e9rence visuelle et activation sur les r\u00e9seaux sociaux, avec une attention particuli\u00e8re port\u00e9e \u00e0 l\u2019exp\u00e9rience per\u00e7ue par l\u2019audience. Les projets ci-dessous illustrent ma capacit\u00e9 \u00e0 transformer des temps [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,6],"tags":[16,17],"class_list":["post-120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-content-events","category-portfolio","tag-brand-content","tag-community-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cr\u00e9ation de contenus &amp; activation LinkedIn - Annabelle Chaume<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/annabellechaume.fr\/index.php\/2026\/01\/29\/creation-de-contenus-activation-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00e9ation de contenus &amp; activation LinkedIn - Annabelle Chaume\" \/>\n<meta property=\"og:description\" content=\"B2B \u2014 Annabelle Chaume Positionnement Je con\u00e7ois des contenus de marque pens\u00e9s pour cr\u00e9er de l\u2019engagement, renforcer la cr\u00e9dibilit\u00e9 et soutenir les objectifs business.Mon approche combine storytelling, coh\u00e9rence visuelle et activation sur les r\u00e9seaux sociaux, avec une attention particuli\u00e8re port\u00e9e \u00e0 l\u2019exp\u00e9rience per\u00e7ue par l\u2019audience. 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