{"id":42,"date":"2026-01-20T14:36:14","date_gmt":"2026-01-20T13:36:14","guid":{"rendered":"https:\/\/annabellechaume.fr\/?page_id=42"},"modified":"2026-02-10T13:04:06","modified_gmt":"2026-02-10T12:04:06","slug":"a-propos","status":"publish","type":"page","link":"https:\/\/annabellechaume.fr\/index.php\/a-propos\/","title":{"rendered":"\u00c0 propos"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"634\" src=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_c3kcisc3kcisc3kc-1.png\" alt=\"\" class=\"wp-image-69\" style=\"aspect-ratio:1.3627894596752728\" srcset=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_c3kcisc3kcisc3kc-1.png 864w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_c3kcisc3kcisc3kc-1-300x220.png 300w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_c3kcisc3kcisc3kc-1-768x564.png 768w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Je suis Annabelle Chaume, sp\u00e9cialis\u00e9e en marketing strat\u00e9gique, communication et \u00e9v\u00e9nementiel B2B.<br>J\u2019accompagne les entreprises dans la conception de strat\u00e9gies performantes, la cr\u00e9ation de contenus de marque et le pilotage de projets orient\u00e9s impact business.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Mon approche<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"310\" data-id=\"175\" src=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/02\/Mon-approche-visual-selection-2.png\" alt=\"\" class=\"wp-image-175\" srcset=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/02\/Mon-approche-visual-selection-2.png 864w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/02\/Mon-approche-visual-selection-2-300x108.png 300w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/02\/Mon-approche-visual-selection-2-768x276.png 768w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f56f613f wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\">Mon parcours<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f56f613f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Apr\u00e8s plusieurs exp\u00e9riences en marketing et communication, j\u2019ai d\u00e9velopp\u00e9 une expertise en strat\u00e9gie marketing B2B, brand content et \u00e9v\u00e9nementiel.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f56f613f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">J\u2019ai pilot\u00e9 des projets allant de la g\u00e9n\u00e9ration de leads \u00e0 la cr\u00e9ation de campagnes de communication, en passant par l\u2019organisation d\u2019\u00e9v\u00e9nements et la structuration de dispositifs multicanaux.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ces exp\u00e9riences m\u2019ont permis de d\u00e9velopper une approche compl\u00e8te : comprendre les enjeux business, concevoir des strat\u00e9gies claires et assurer leur mise en \u0153uvre sur le terrain.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Ce que je fais concr\u00e8tement<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strat\u00e9gie Marketing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Positionnement &amp; messaging<\/li>\n\n\n\n<li>Lead g\u00e9n\u00e9ration &amp; acquisition<\/li>\n\n\n\n<li>Campagnes multicanales<\/li>\n\n\n\n<li>Automatisation &amp; outils marketing<\/li>\n\n\n\n<li>Analyse de performance &amp; KPIs<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Communication &amp; Ev\u00e9nementiel<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand content &amp; storytelling<\/li>\n\n\n\n<li>Social media &amp; contenus digitaux<\/li>\n\n\n\n<li>Communication visuelle<\/li>\n\n\n\n<li>Organisation d\u2019\u00e9v\u00e9nements B2B<\/li>\n\n\n\n<li>Coordination de projets &amp; partenaires<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Ce qui me diff\u00e9rencie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Curieuse et cr\u00e9ative, j\u2019aime explorer les nouvelles tendances en marketing, communication et innovation digitale.<br>Je m\u2019int\u00e9resse particuli\u00e8rement aux outils d\u2019IA appliqu\u00e9s au marketing et aux nouvelles formes d\u2019exp\u00e9riences de marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je crois dans les projets qui ont du sens, qui cr\u00e9ent du lien et qui laissent une empreinte durable.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-20959078 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/annabellechaume.fr\/index.php\/sample-page\/\">Mes projets<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/annabellechaume.fr\/index.php\/contact\/\">Me contacter<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je suis Annabelle Chaume, sp\u00e9cialis\u00e9e en marketing strat\u00e9gique, communication et \u00e9v\u00e9nementiel B2B.J\u2019accompagne les entreprises dans la conception de strat\u00e9gies performantes, la cr\u00e9ation de contenus de marque et le pilotage de projets orient\u00e9s impact business. Mon approche Mon parcours Apr\u00e8s plusieurs exp\u00e9riences en marketing et communication, j\u2019ai d\u00e9velopp\u00e9 une expertise en strat\u00e9gie marketing B2B, brand content [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-42","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c0 propos - Annabelle Chaume<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/annabellechaume.fr\/index.php\/a-propos\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c0 propos - Annabelle Chaume\" \/>\n<meta property=\"og:description\" content=\"Je suis Annabelle Chaume, sp\u00e9cialis\u00e9e en marketing strat\u00e9gique, communication et \u00e9v\u00e9nementiel B2B.J\u2019accompagne les entreprises dans la conception de strat\u00e9gies performantes, la cr\u00e9ation de contenus de marque et le pilotage de projets orient\u00e9s impact business. 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