{"id":29,"date":"2026-01-20T14:19:40","date_gmt":"2026-01-20T13:19:40","guid":{"rendered":"https:\/\/annabellechaume.fr\/?page_id=29"},"modified":"2026-02-06T09:52:13","modified_gmt":"2026-02-06T08:52:13","slug":"portfolio-brand-content-evenementiel","status":"publish","type":"page","link":"https:\/\/annabellechaume.fr\/index.php\/portfolio-brand-content-evenementiel\/","title":{"rendered":"Portfolio &#8211; Brand Content &amp; Ev\u00e9nementiel"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light is-repeated wp-duotone-unset-1\" style=\"margin-top:0;padding-top:48px;padding-right:48px;padding-bottom:48px;padding-left:48px;min-height:743px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-141 size-full is-repeated\" style=\"background-position:51% 40%;background-image:url(https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/02\/AdobeStock_723307805.jpeg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-30 has-background-dim\" style=\"background-color:#dc7c3a\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-114 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-content-events category-portfolio tag-brand-content tag-client tag-events tag-fidelisation\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/annabellechaume.fr\/index.php\/2026\/01\/29\/dispositif-de-fidelisation-grands-comptes\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-29-janv.-2026-15_32_07.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Dispositif de fid\u00e9lisation grands comptes\" style=\"object-fit:cover;\" srcset=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-29-janv.-2026-15_32_07.jpg 800w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-29-janv.-2026-15_32_07-300x200.jpg 300w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-29-janv.-2026-15_32_07-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/annabellechaume.fr\/index.php\/2026\/01\/29\/dispositif-de-fidelisation-grands-comptes\/\" target=\"_self\" >Dispositif de fid\u00e9lisation grands comptes<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Table ronde client confidentielle B2B \u2014 2025 Contexte Plusieurs clients grands comptes exprimaient le besoin d\u2019\u00e9changer autour d\u2019une probl\u00e9matique sensible li\u00e9e \u00e0 un \u00e9diteur sp\u00e9cifique. La direction m\u2019a sollicit\u00e9e afin de concevoir un format permettant \u00e0 la fois d\u2019apporter une forte valeur aux clients et de pr\u00e9server la confidentialit\u00e9 du sujet, tout en renfor\u00e7ant la\u2026 <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-117 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-content-events category-portfolio tag-brand-content tag-client tag-events tag-marketing\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/annabellechaume.fr\/index.php\/2026\/01\/29\/activation-marketing-autour-dune-actualite-editeur\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Image-site-Portfolio-4-1170x780.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Activation marketing autour d\u2019une actualit\u00e9\" style=\"object-fit:cover;\" srcset=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Image-site-Portfolio-4-1170x780.png 1170w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Image-site-Portfolio-4-300x200.png 300w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Image-site-Portfolio-4-1024x683.png 1024w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Image-site-Portfolio-4-768x512.png 768w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Image-site-Portfolio-4.png 1536w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/annabellechaume.fr\/index.php\/2026\/01\/29\/activation-marketing-autour-dune-actualite-editeur\/\" target=\"_self\" >Activation marketing autour d\u2019une actualit\u00e9<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Enjeu business &amp; g\u00e9n\u00e9ration de rendez-vous commerciaux B2B \u2014 BU IBM \u2014 2025 Contexte Une actualit\u00e9 strat\u00e9gique li\u00e9e \u00e0 un \u00e9diteur constituait une opportunit\u00e9 forte pour activer la base clients et prospects autour d\u2019un enjeu business clair : augmenter la prise de commandes et g\u00e9n\u00e9rer des rendez-vous commerciaux qualifi\u00e9s. Le contexte imposait une ex\u00e9cution rapide,\u2026 <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-120 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-content-events category-portfolio tag-brand-content tag-community-management\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/annabellechaume.fr\/index.php\/2026\/01\/29\/creation-de-contenus-activation-linkedin\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-1-fevr.-2026-13_42_48.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Cr\u00e9ation de contenus &#038; activation LinkedIn\" style=\"object-fit:cover;\" srcset=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-1-fevr.-2026-13_42_48.jpg 800w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-1-fevr.-2026-13_42_48-300x200.jpg 300w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-1-fevr.-2026-13_42_48-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/annabellechaume.fr\/index.php\/2026\/01\/29\/creation-de-contenus-activation-linkedin\/\" target=\"_self\" >Cr\u00e9ation de contenus &#038; activation LinkedIn<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">B2B \u2014 Annabelle Chaume Positionnement Je con\u00e7ois des contenus de marque pens\u00e9s pour cr\u00e9er de l\u2019engagement, renforcer la cr\u00e9dibilit\u00e9 et soutenir les objectifs business.Mon approche combine storytelling, coh\u00e9rence visuelle et activation sur les r\u00e9seaux sociaux, avec une attention particuli\u00e8re port\u00e9e \u00e0 l\u2019exp\u00e9rience per\u00e7ue par l\u2019audience. Les projets ci-dessous illustrent ma capacit\u00e9 \u00e0 transformer des temps\u2026 <\/p><\/div><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Portfolio - Brand Content &amp; Ev\u00e9nementiel - Annabelle Chaume<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/annabellechaume.fr\/index.php\/portfolio-brand-content-evenementiel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portfolio - Brand Content &amp; 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