{"id":27,"date":"2026-01-20T14:19:08","date_gmt":"2026-01-20T13:19:08","guid":{"rendered":"https:\/\/annabellechaume.fr\/?page_id=27"},"modified":"2026-02-06T09:51:46","modified_gmt":"2026-02-06T08:51:46","slug":"portfolio-strategie-marketing","status":"publish","type":"page","link":"https:\/\/annabellechaume.fr\/index.php\/portfolio-strategie-marketing\/","title":{"rendered":"Portfolio &#8211; Strat\u00e9gie Marketing"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light is-repeated wp-duotone-unset-1\" style=\"margin-top:0;padding-top:48px;padding-right:48px;padding-bottom:48px;padding-left:48px;min-height:66vh;aspect-ratio:unset;\"><div role=\"img\" aria-label=\"strategie-marketing-portfolio\" class=\"wp-block-cover__image-background wp-image-135 size-full is-repeated\" style=\"background-position:50% 50%;background-image:url(https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/02\/AdobeStock_473271235-1.jpeg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-30 has-background-dim\" style=\"background-color:#e5ad4f\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-110 post type-post status-publish format-standard has-post-thumbnail hentry category-portfolio category-strategie-marketing tag-commerce tag-marketing tag-strategie\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/annabellechaume.fr\/index.php\/2026\/01\/29\/activation-commerciale-sous-contrainte-de-temps\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Image-site-Portfolio-2.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Activation commerciale sous contrainte de temps\" style=\"object-fit:cover;\" srcset=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Image-site-Portfolio-2.jpg 800w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Image-site-Portfolio-2-300x200.jpg 300w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Image-site-Portfolio-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/annabellechaume.fr\/index.php\/2026\/01\/29\/activation-commerciale-sous-contrainte-de-temps\/\" target=\"_self\" >Activation commerciale sous contrainte de temps<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">G\u00e9n\u00e9ration de d\u00e9monstrations B2B B2B \u2014 2024 Contexte Un outil r\u00e9cemment commercialis\u00e9 affichait des performances de chiffre d\u2019affaires nettement inf\u00e9rieures aux objectifs en fin d\u2019exercice. Les \u00e9quipes commerciales faisaient face \u00e0 un manque de leads activables \u00e0 court terme, n\u00e9cessitant une action marketing rapide, cibl\u00e9e et directement orient\u00e9e vers la prise de rendez-vous qualifi\u00e9s. L\u2019enjeu principal \u00e9tait de relancer la dynamique commerciale dans un contexte de forte contrainte de temps, sans engager de refonte lourde de l\u2019offre ni de cycles de production marketing longs. Enjeu business Comment g\u00e9n\u00e9rer rapidement un volume significatif de d\u00e9monstrations qualifi\u00e9es afin de soutenir le chiffre\u2026 <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-87 post type-post status-publish format-standard has-post-thumbnail hentry category-portfolio category-strategie-marketing tag-contenus tag-marketing tag-strategie\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/annabellechaume.fr\/index.php\/2026\/01\/29\/industrialisation-de-la-production-de-contenus-marketing\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-29-janv.-2026-12_21_12-1170x780.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Industrialisation de la production de contenus marketing\" style=\"object-fit:cover;\" srcset=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-29-janv.-2026-12_21_12-1170x780.png 1170w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-29-janv.-2026-12_21_12-300x200.png 300w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-29-janv.-2026-12_21_12-1024x683.png 1024w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-29-janv.-2026-12_21_12-768x512.png 768w, https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-29-janv.-2026-12_21_12.png 1536w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/annabellechaume.fr\/index.php\/2026\/01\/29\/industrialisation-de-la-production-de-contenus-marketing\/\" target=\"_self\" >Industrialisation de la production de contenus marketing<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">IA, Webinars &amp; Lead Generation \u2014 B2B \u2014 2025 Contexte Dans un environnement B2B fortement d\u00e9pendant de l\u2019expertise interne, l\u2019\u00e9quipe marketing produisait en moyenne deux webinars par mois, mobilisant r\u00e9guli\u00e8rement des experts m\u00e9tiers et des directeurs. L\u2019enjeu \u00e9tait double :maximiser la valeur g\u00e9n\u00e9r\u00e9e par ces temps d\u2019intervention tout en augmentant le volume de contenus exploitables pour soutenir les actions marketing et commerciales, sans accro\u00eetre la sollicitation des experts. Enjeu business Comment transformer des webinars performants en un levier durable de g\u00e9n\u00e9ration de leads et de contenus marketing, sans cr\u00e9er de d\u00e9pendance \u00e0 une production chronophage et non scalable ? Objectifs\u2026 <\/p><\/div><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Portfolio - Strat\u00e9gie Marketing - Annabelle Chaume<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/annabellechaume.fr\/index.php\/portfolio-strategie-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portfolio - Strat\u00e9gie Marketing - Annabelle Chaume\" \/>\n<meta property=\"og:url\" content=\"https:\/\/annabellechaume.fr\/index.php\/portfolio-strategie-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Annabelle Chaume\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T08:51:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/cropped-Photo-Annabelle.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/annabellechaume.fr\\\/index.php\\\/portfolio-strategie-marketing\\\/\",\"url\":\"https:\\\/\\\/annabellechaume.fr\\\/index.php\\\/portfolio-strategie-marketing\\\/\",\"name\":\"Portfolio - Strat\u00e9gie Marketing - Annabelle Chaume\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/annabellechaume.fr\\\/#website\"},\"datePublished\":\"2026-01-20T13:19:08+00:00\",\"dateModified\":\"2026-02-06T08:51:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/annabellechaume.fr\\\/index.php\\\/portfolio-strategie-marketing\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/annabellechaume.fr\\\/index.php\\\/portfolio-strategie-marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/annabellechaume.fr\\\/index.php\\\/portfolio-strategie-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/annabellechaume.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio &#8211; 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