{"version":"1.0","provider_name":"Annabelle Chaume","provider_url":"https:\/\/annabellechaume.fr","author_name":"Annabelle Chaume","author_url":"https:\/\/annabellechaume.fr\/index.php\/author\/admin6867\/","title":"Activation marketing autour d\u2019une actualit\u00e9 - Annabelle Chaume","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"u8v7dPDvyt\"><a href=\"https:\/\/annabellechaume.fr\/index.php\/2026\/01\/29\/activation-marketing-autour-dune-actualite-editeur\/\">Activation marketing autour d\u2019une actualit\u00e9<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/annabellechaume.fr\/index.php\/2026\/01\/29\/activation-marketing-autour-dune-actualite-editeur\/embed\/#?secret=u8v7dPDvyt\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Activation marketing autour d\u2019une actualit\u00e9\u00a0\u00bb &#8212; Annabelle Chaume\" data-secret=\"u8v7dPDvyt\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/annabellechaume.fr\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/annabellechaume.fr\/wp-content\/uploads\/2026\/01\/Image-site-Portfolio-4-1024x683.png","thumbnail_width":1024,"thumbnail_height":683,"description":"Enjeu business &amp; g\u00e9n\u00e9ration de rendez-vous commerciaux B2B \u2014 BU IBM \u2014 2025 Contexte Une actualit\u00e9 strat\u00e9gique li\u00e9e \u00e0 un \u00e9diteur constituait une opportunit\u00e9 forte pour activer la base clients et prospects autour d\u2019un enjeu business clair : augmenter la prise de commandes et g\u00e9n\u00e9rer des rendez-vous commerciaux qualifi\u00e9s. Le contexte imposait une ex\u00e9cution rapide, [&hellip;]"}